AI PRODUCTION COMPANY · BARCELONA
AI films.
Made easy.
Serious about the work.
Easy to work with.
SELECTED WORKNot just AI-generated.
Not just AI-generated.
Campaign-ready.
From TV screens to social feeds, we turn ambitious ideas into films made for real advertising campaigns.
Oral health
El coto
Škoda
Affinity
Katia
AI PRODUCTION, PUT INTO PRACTICEExperience built on
Experience built on
real AI campaigns.
A striking AI film is a start. Delivering a real campaign means answering a brief, staying true to the brand and working through feedback and approvals. We bring proven AI campaign experience to every production.
WHAT CAN WE MAKE FOR YOU?
A film is just the start.
Films that move.
AI-produced commercials, launch films and social content, directed and finished for the channels they need to work in.
Images that stay with you.
AI advertising imagery for print, digital and out-of-home, with art direction and final retouching built in.
Built around your brief.
Asset banks, campaign extensions and specific production challenges. The format follows what your campaign needs.
BEFORE YOU COMMIT TO PRODUCTIONSee the potential.
See the potential.
Then take the leap.
Some ideas look great on paper.
We want to see how yours looks on screen.
Before accepting a project, we test the creative and technical direction internally. You receive that test with the quote, so you can see the potential result before committing to full production.
See how we workYour briefOur test + your quoteA clear decision
SELECTED BRANDS ACROSS OUR PRODUCTION EXPERIENCE
ŠkodaAlmirallMesoesteticCaixabankCabifyMediamarktAmazon prime videoMangoHenkelProximityUriachAdevintaInfojobsMaesoGlovoPuigElpozoJack daniel’sMtvApple treeGeneral ópticaHesperiaBezoyaNissanAffinityAquileaDecathlonGraniniLicor 43Tiger balmNormmalSan miguelPs21TbwaAlsaWallapop
THE PEOPLE BEHIND THE PRODUCTIONGreat AI production
Great AI production
starts with people.
You work directly with the people making your campaign. We keep the conversation open and the decisions clear, from the first test to final delivery.
We believe great relationships facilitate great results.
Meet ButtonCan you keep our product and brand consistent?
Every detail must stay faithful to your product and brand. We test the most demanding details, review key stills with you before animation and refine the result in post-production. If there’s a technical limitation, we explain it before moving forward.
How much does an AI production cost, and how long does it take?
The scope depends on the brief: visual complexity, product accuracy, duration, versions, sound and approvals all affect the work. Most projects start from a base timeline of around 15 working days. We define the approach, quote and expected schedule before production starts.
Can AI-generated films and images be used in advertising?
Yes. Button produces AI films and images for advertising across TV, digital, social, print and out-of-home. We work to the applicable EU requirements and agree the media, markets and usage rights before production, including any disclosure needed for publication.
Who owns the final work, and what usage rights do we receive?
Usage rights are defined in the project agreement: the deliverables, channels, territories and term, together with any third-party licences. Commercial permission does not automatically mean every AI-generated element is copyright-protected or exclusive. These points should be clear before production begins.
Do AI-generated ads need to be labelled?
EU rules require clear disclosure for AI-generated or manipulated images, video or audio that could falsely appear authentic. This can include realistic fictional scenes. Creative works allow an adapted disclosure, rather than a blanket exemption. We agree the appropriate wording and placement for each campaign, alongside its channel requirements.
Why do you share an AI test with the quote?
Before accepting a project, we test the creative and technical direction internally. We share that test with the quote so you can judge the potential result before committing to full production.
it happen.